Basic Attention Token (BAT) Price

Info

Contract Address

ETH 0x0d8775f648430679a709e98d2b0cb6250d2887ef

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About Basic Attention Token (BAT)

The Basic Attention Token (BAT) was developed to address the broken digital advertising market. BAT, an ERC20 token built on top of Ethereum, will be the unit of exchange in a new, decentralized, open source and efficient blockchain-based digital advertising platform. In the ecosystem, advertisers will give publishers BATs based on the measured attention of users. Users will also receive some BATs for participating. They can donate them back to publishers or use them on the platform. This transparent

system keeps user data private while delivering fewer but more relevant ads. 

Publishers experience less fraud while increasing their percentage of rewards. And advertisers get better reporting and performance. The first part of the solution, the Brave browser, is already operational. Brave is a fast, open source, privacy-focused browser that blocks invasive ads and trackers, and contains a ledger system that anonymously measures user attention aggregate to accurately reward publishers. The next step is introducing BAT. Currently, we plan to utilize the Brave Browser for BAT, but other developers are free to utilize other browsers. 

Brave is more than a browser: it defends your data on your devices and synchronizes your personal and private browsing profile across devices using client-side encryption. Your data, studied and abstracted by on-device-only machine learning, provides you with private and anonymous options to get compensated for your attention. Brave cuts out all third-party trackers and middle-players, eliminating data leakage, malware risk, and excessive fee-taking. Brave does this while providing publishers with a substantially larger revenue share than they are receiving in existing inefficient and opaque marketplaces. Brave thus aims to reset the online ad-based Web ecosystem, giving advertisers, publishers and customers a win-win solution whose components and protocols can become future Web standards.